The Apple 2021 Fall Mac Event Live Blog 10am PT (17:00 UTC)
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01:23PM EDT – 100W less power than a comparable discrete GPU setup at 160W
01:22PM EDT – 1.7x the perf/w than the competition
01:21PM EDT – “Crushes the competition”
01:21PM EDT – “Industry leading performance per watt”
01:21PM EDT – 32-core GPU
01:20PM EDT – 57 billion transistors
01:20PM EDT – Based on M1 Pro, but bigger
01:20PM EDT – M1 MAX
01:19PM EDT – Two new chips
01:19PM EDT – 10-core CPU, 16-core GPU
01:17PM EDT – Contrasting CPU and discrete GPUs in traditional architectures
01:17PM EDT – M1 Pro is all bout more power
01:17PM EDT – “Some users need even more”
01:17PM EDT – “The M1 has shocked the PC world”
01:16PM EDT – Johny Srouji taking the stage
01:16PM EDT – “M1 Pro” – next chip in M1 family
01:16PM EDT – “Reimagining the MacBook Pro”
01:16PM EDT – Hints at a new MacBook Pro
01:15PM EDT – Mac had its best year ever since the M1 introduction
01:15PM EDT – One year since the introduction of the M1
01:15PM EDT – “Tight integration between hardware and software that is unprecedented”
01:14PM EDT – Moving onto Mac – the meat of the show
01:14PM EDT – $179 – orders starting today and availability next week.
01:13PM EDT – Adaptive EQ is able to adapt the frequency response to your ears for a better accurate audio experience.
01:13PM EDT – Adaptive EQ integration – this is actually a huge deal.
01:12PM EDT – Newly redesigned dynamic driver for better audio quality.
01:12PM EDT – Force Sensor on the side for control
01:11PM EDT – “New AirPods with Spatial Audio”
01:11PM EDT – 3rd Generation AirPods
01:10PM EDT – Talking about spatial audio Dolby Atmos mastered audio content.
01:09PM EDT – Tim talking about AirPods now – some exciting news coming up
01:09PM EDT – $99 starting in November
01:07PM EDT – New colours for HomePod Mini – infused into the mesh fabric
01:06PM EDT – Moving fast onto the Homepod Mini
01:06PM EDT – New Apple Music plan that is only accessible over Siri
01:05PM EDT – New Apple Music plan “Voice plan”
01:05PM EDT – Apple Music integration into Siri for a music assistance experience
01:04PM EDT – “Taking the Apple Music experience forward”
01:03PM EDT – Talking about music consumption in all of Apple’s devices as well as Apple Music
01:03PM EDT – Music production on Mac has always been quite prevalent due to many professional editing tools.
01:02PM EDT – Focusing on two areas: Music and Mac
01:02PM EDT – And here’s Tim Cook
01:02PM EDT – Tim taking the stage.
01:01PM EDT – Apple is starting with the ususal artistic-styled opening video, this time playing with the Mac startup sound
01:01PM EDT – Intro video starting, retro reminder about the Mac bootup sound was created.
01:00PM EDT – And here we go
12:58PM EDT – We’re about to start so hold on to your seats.
12:57PM EDT – Following last month’s announcement event of Apple’s newest iPhone and iPad line-ups, today we’re seeing Apple hold its second fall event, where we expect the company to talk about all new things Mac. Last year’s event was a historic one, with Apple introducing the M1 chip and new powered Mac devices, marking the company’s move away from x86 chips from Intel, taking instead their own future in their hands with their own custom Arm silicon. This year, we’re expecting more chips and more devices, with even more performance to be release. Stay tuned as we cover tonight’s show.